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2020 Operations Conference


This all day multiple-track educational event provides an opportunity to learn about the latest trends and information on  Operations, Human Resources, Technology and Sales & Marketing relevant to the Michigan association industry.

Who should attend?

CSE’s, CEO’s, Presidents, Executive & Deputy Directors, CFO’s, Directors of Finance and Finance Staff, Finance Contractors, Human Resource Directors, HR Staff, Contractors, and Association Professionals on all levels as well as Partner Suppliers, and Service Provider


8:00 a.m.   Registration
8:00 - 8:30 a.m. Continental Breakfast 
8:30 - 9:30 a.m. Keynote-Building an Effective Team 
9:30 - 10:00 a.m. Networking Break
10:00 - 11:00 a.m. Education Sessions
Association Staff Budgeting/Compensation 
How and When to Say Goodbye to Old Systems
Developing Personas to Enhance Member Recruitment, Engagement and Retention 
11:00 - 11:30 a.m. Networking Break
11:30 a.m. - 12:30 p.m. Education Sessions
New Laws in Accounting and Finance for Associations
Association Branding-What Will Stick!
12:30 - 1:30 p.m. Networking Lunch
1:30 - 2:30 p.m. Education Sessions
Investment Risks-How to Discuss with Your BOD
The Target is You…Cybersecurity Fundamentals 
Differentiating Your Association Audience
2:30-3:00pm Keynote Wrap-up 

Larry Merrill, CAE, President & CEO, Michigan Society of Association Executives
Edmund Ura, JD, President, Merces Consulting Group, Inc.
Amy Smith, CAE, AAP, Vice President, Executive Director, The Clearing House Payment Authority
Marcy Dwyer, MBA, CAE, CMP, Executive Director, Detroit District Dental Society
Lori Birman, CAE, Vice President, Membership and Development, Small Business Association of Michigan
Sarah Miller, Vice President, Marketing & Strategic Communications, Small Business Association of Michigan
Bradley DeVries, CPA, CAE, Principal, Yeo & Yeo CPAs & Business Consultants
Tiffany Dowling, President and CEO, M3 Group/Publisher, Greater Lansing Business Monthly
Amy Stanton, Vice President of Brand Strategy, M3 Group
Marc Merritt, CFP, CRPC, CPFA, Vice President, Wealth Management Advisor, Merrill Lynch
Chad Paalman, Managing Partner, NuWave Technology Partners
Angela Hill, Security Practice Manager, NuWave Technology Partners
Michael Melfi, Attorney, Bodman PLC
Scott Lyon, Senior Vice President, Small Business Association of Michigan
Tracy Lawrence, Commercial Insurance Specialist, Olivier VanDyk Insurance
Wes Sovis, Director of Marketing and Business Development, VP Demands Creation Services

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